Bushmills Irish Whiskey: Red Set Go By Virtue


Iconic Irish whiskey brand Bushmills has debuted 'Red. Set. Go.' a new high-energy creative campaign in honor of Red Bush, the latest addition to the brand’s award-winning portfolio of malt-rich ble

 

Heineken Applies For ‘official Beer Of Soccer’ Trademark As North American World Cup Looms


Major League Soccer (MLS) partner Heineken has made a bold trademark application to become the 'Official Beer of Soccer' in the US, a keen indication of how pertinent the sport is to the Dutch brand's

 

Sodastream Us Marketing Chief Maurice Herrera Exits After 4 Months In The Job


SodaStream’s US marketing chief Maurice Herrera has quietly quit his role just four months after arriving from Weight Watchers in order to pursue opportunities elsewhere.

 

Skyy Vodka: Proudly American


Skyy Vodka, the San Francisco-born premium vodka in the cobalt blue bottle, announced today the addition of musician, television personality (Love and Hip Hop: Miami), and outspoken activist for femal

 
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Chivas Regal Launches ‘sports Focused’ Limited Edition Packaging


Developed by NB Studio, in collaboration with fine art photographer Giles Revell and digital artist Ben Koppel, Chivas Regal has launched a range of Limited Edition packaging designs.

 

Svedka Vodka Brand Campaign Urges Drinkers To ‘bring Your Own Spirit’


Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing, a

 
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Tanqueray Campaign Shifts Focus To The Taste Of Its Gin To Stand Out In Competitive Market


Tanqueray has unveiled a multi-million global campaign titled 'Unmistakably Tanqueray' which aims to bring attention back to taste and the flavour of its gins.

 

What If Ikea, Apple And Carlsberg Redesigned Santa’s Sleigh?


Not content with the festive season's current levels of commercialisation Red Letter Days has reimagined Santa’s airborne sleigh through the eyes of Carlsberg, Ikea, Ferrari, Red Bull and Apple’s

 

The Biz Dev 100: Charlie Martyn, New Business Director, J. Walter Thompson


Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and ke

 

Absolut Challenges Artists To Create Next Look For Vodka Brand


Over the last four decades Absolut has worked with more than 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art piec

 
 
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