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Creative Competition: 5 Questions With Absolut Vodka’s Frida Hyséus

"We want to continue to be a platform for young creative artists to express their visions," says Hyséus


Absolut Unveils Green Bartending Scheme

Pernod Ricard-owned Absolut Vodka has launched a new initiative encouraging bartenders to explore different ways to make the on-trade more sustainable


Absolut Is Launching Limited Edition Sequin Bottles For The Holidays

If there?s one thing the holidays can always use more of, it?s shine. From the twinkle of lights to the glimmer of tinsel, the holiday season just isn?t the same without some sparkle. If you?re lookin


You Can Party With Absolut Vodka At These Halloween Events In Vancouver

Epic events for an epic night.


You Can Party With Absolut Vodka At These Halloween Events In Montreal

Party the night way.


Westboro Baptist Church Takes On Absolut Vodka And It Doesn’t Go Well

The ‘Church’ are described as a ‘rabid hate group’


Why The Usual Vodka Suspects Will Have To Sit Out The Short-term In The Us

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.


Digital Push Critical For Liquor Industry As Millennials Spend About 25 Hours Per Week Online: Kartik Mohindra

Pernod Ricard, the French-based global spirits behemoth, has one of the most luxurious and largest liquor portfolios in the world.


Absolut Doesn’t Sugarcoat It In Videos Promoting New Grapefruit Flavor

Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.


The Best Of Business Insider South Africa

From stunning images showing how Cape Town’s biggest dam filled up, to Ramaphosa’s buffalo’s and Nando’s hilarious ad.

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